Sports Research Review No. 131

Author:Ming-Tsang Tsai ; Wei-Hao Chang ; Wei-Chih Chen
Period/Date/Page:No. 131 (2014 / 12 / 31) , P27 - 34
DOI:10.6162/SRR.2014.131.05
Property Rights of Sport Stadium's Rental Value Dissipations
Abstract:The purposes of this study were to explore the rental dissipations in the title sponsor of domestic sport facilities and examine the economic effect of title sponsor from the perspective of property rights theory, as well as provide the suggestions for avoiding the situations of rental dissipations. Literature review and case study were adopted in the analysis, the literature review indicated that title sponsor came from the sport sponsorship, alternative of different views, and had changed to be the most popular commercial activity of private sport enterprises. The economic benefit of title sponsor has become the major income source of sport facilities, the researcher provided some domestic and abroad case studies of rental dissipations in the title sponsor of domestic sport facilities. The results of the cases from abroad showed title sponsor brought huge economic benefit; on the contrary, the domestic case was out of value due to unclear property system. According to the results of this study, the suggestions were proposed for avoiding the rent dissipation taking places and elevating government revenue. (Full text)


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